Creative Graphic Design: Essential Typography

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Buy Creative After Effects 7Creative Graphic Design: Essential Typography
Principles and Techniques for Working with Text

Making good decisions in typography — choosing the right typefaces, fonts, sizes, spacing and so on — can have a major impact on the quality of your designs. In this one-of-a-kind workshop, art director, illustrator, and motion graphic designer Angie Taylor introduces you to the essential principles of typography.

After exploring the terminology, history, and anatomy of traditional and computer-based fonts, she brings you all the way up to the present day by looking at how text is formatted in today’s creative applications.

You’ll also learn specific software techniques for creating your own lettering from hand-drawn text, animating text on a path, using operators and effects to customize existing fonts, working with 3D text, and more.

Check out some free movies from this workshop here. Click on the unlocked links to watch a movie.

Free Movies

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Inspirational motion graphic designs

Here are some Inspirational motion graphic designs I include in my seminars on “Typography and Dynamic Text animation”. These are inspirational examples of opening title sequences that I have been inspired by throughout the years.

Big thanks especially to the “Art of the Title” website for providing such lovely, high-quality clips for us all to enjoy. They also have some great articles on the inspiration and processes used to create some of these stunning pieces of work. Enjoy!

Anemic Cinema – Marcel Duchamp & Man Ray

Saul Bass:

Man with the Golden Arm

Anatomy of a Murder

It’s a Mad, Mad, Mad, Mad World

Ocean’s Eleven

The Facts of Life

Pablo Ferro:

Dr. Strangelove

Midnight Cowboy

The Thomas Crown Affair

Kuntzel and Deygas - Catch me if you Can

De Patie – Freleng – The Pink Panther

Kurtz & Friends – The Pink Panther

Arcady & Maurice Binder – Barbarella

Maurice Binder – Dr. No

Daniel Kleinman - Casino Royale

Saul Bass – North by Northwest

David Fincher – Panic Room

Kyle Cooper – Seven

Danny Yount:

Six Feet Under

Iron Man

Sherlock Holmes

Eric Anderson – Dexter

Matt Mulder & Rama Allen – True Blood

Jamie Caliri – Lemony Snickett

Karin Fong & Steve Fuller – the Mummy Tomb of the Dragon Emporer

Jorge Calvo – Buried

Moises Arancibia – Elektra Luxx      

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Design Essentials for the Motion Media Artist

Design Essentials on Amazon
Reviews for Creative After Effects 7  Buy Creative After Effects 7

Design Essentials for the Motion Media Artist – who is this book for?

This book was written for people I meet at trade shows and seminars who say “I’ve learned the software but my designs still look terrible. What am I doing wrong?”

This book is also for you if you’re a student or are new to motion graphic design. While teaching design students I found it frustrating recommending ten books to each student to cover the basic design principles for the foundation year of their degree course in Graphic Design. The university library never had enough books. The students couldn’t afford to buy the books they needed. Ironically, they only really needed one chapter from each to provide what they needed to get started. If only all that information could be provided in one book!

What will it teach me?

The book is designed as a one-stop, getting-started guide for anyone new to motion graphic design who wants to get the basic principles under their belt so they can get started quickly, making better design decisions as they work through the chapters.

After reading this book you’ll feel comfortable with the basic concepts and principles of design, animation and editing. There’s a chapter on drawing that teaches you the importance of “learning to see” through fun drawing exercises. Among other things, you’ll learn how to choose color combinations that work and how to create convincing and compelling movement in your animations. It will also help you choose fonts that work and improve composition with balance and elegance.

Inspiration

At the end of each chapter, a well-respected creative professional will talk about how their work incorporates some of the principles taught in the book. This helps you see the importance of these principles and to understand how they eventually become second nature to artists and designers.

Record Sleeve designs for Buzzcocks by Malcolm Garret

Learn from some of the top people in their respective industries. The book includes “Inspiration” sections written by graphic designer and creative director Malcolm Garrett and musician Joan Armatrading amongst others. The Foreword to the book is written by commercial director and photographer, Rob Chiu (AKA The Ronin).

The Ronin

Where will it take me?

“Design Essentials” confidently points you in the right direction on the road to becoming a better designer and animator. The book presents the principles of design in an engaging and inspiring way. Each principle is explained in plain English with illustration, and photography where necessary. As well as mastering the fundamental concepts and principles of motion graphic design, with my creative approach to teaching, you’ll learn how to manipulate and bend the rules to create something unique that will also achieve your communication goals.

Once you’ve finished reading this book you should have the confidence to implement what you’ve learned to your motion graphics projects. There’s also an extensive Recommended Reading List on this website that will help you decide where to go next so you can increase your knowledge of these basic principles even further. There’s also a page featuring links to all the external resources mentioned within the pages of my book.


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Life as a Motion Graphic Designer

In my life as a motion graphic designer I’ve learned a few important lessons. In this interview with John Dickinson from Motionworks, I share my experiences in my career as an artist, author and motion graphic designer.

I really enjoyed this interview. John is excellent at getting the best from his interviewees. I just felt like we were having a chat. I hope that my ramblings help to inspire anyone thinking of following a career in motion graphic design.

 

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