Design Essentials for the Motion Media Artist

Design Essentials for the Motion Media Artist

Design Essentials on Amazon
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Design Essentials for the Motion Media Artist – who is this book for?

This book was written for people I meet at trade shows and seminars who say “I’ve learned the software but my designs still look terrible. What am I doing wrong?”

This book is also for you if you’re a student or are new to motion graphic design. While teaching design students I found it frustrating recommending ten books to each student to cover the basic design principles for the foundation year of their degree course in Graphic Design. The university library never had enough books. The students couldn’t afford to buy the books they needed. Ironically, they only really needed one chapter from each to provide what they needed to get started. If only all that information could be provided in one book!

What will it teach me?

The book is designed as a one-stop, getting-started guide for anyone new to motion graphic design who wants to get the basic principles under their belt so they can get started quickly, making better design decisions as they work through the chapters.

After reading this book you’ll feel comfortable with the basic concepts and principles of design, animation and editing. There’s a chapter on drawing that teaches you the importance of “learning to see” through fun drawing exercises. Among other things, you’ll learn how to choose color combinations that work and how to create convincing and compelling movement in your animations. It will also help you choose fonts that work and improve composition with balance and elegance.

Inspiration

At the end of each chapter, a well-respected creative professional will talk about how their work incorporates some of the principles taught in the book. This helps you see the importance of these principles and to understand how they eventually become second nature to artists and designers.

Record Sleeve designs for Buzzcocks by Malcolm Garret

Learn from some of the top people in their respective industries. The book includes “Inspiration” sections written by graphic designer and creative director Malcolm Garrett and musician Joan Armatrading amongst others. The Foreword to the book is written by commercial director and photographer, Rob Chiu (AKA The Ronin).

The Ronin

Where will it take me?

“Design Essentials” confidently points you in the right direction on the road to becoming a better designer and animator. The book presents the principles of design in an engaging and inspiring way. Each principle is explained in plain English with illustration, and photography where necessary. As well as mastering the fundamental concepts and principles of motion graphic design, with my creative approach to teaching, you’ll learn how to manipulate and bend the rules to create something unique that will also achieve your communication goals.

Once you’ve finished reading this book you should have the confidence to implement what you’ve learned to your motion graphics projects. There’s also an extensive Recommended Reading List on this website that will help you decide where to go next so you can increase your knowledge of these basic principles even further. There’s also a page featuring links to all the external resources mentioned within the pages of my book.


Post Production Magic

Post Production Magic

Join Red Giant for an evening of inspiration

I’ll be speaking at Red Giant’s FREE Post Production magic event in September. Here’s the blurb! Event Registration is available now on the Adobe website.

When a group of amazing animators get hold of a projection system, you’re either going to get an evening of inspiration or a cheeky light bulb joke. Post Production Magic is your event for awe-inspiring work by After Effects gurus Angie Taylor, Simon Cam of SuperGlue, Ernesto Rogata of BSkyB and colourist and trainer Simon Walker.

 These artists show you how popular Red Giant tools like Magic Bullet Suite and Trapcode Particular and Trapcode Form open up big creativity on a small budget. Experience the best of design, animation, colour grading and visual effects created in After Effects and Premiere Pro, along with a networking and cocktail hour. Hosted by Red Giant and co-hosted by Adobe Systems, the event will be streamed live by Adobe and held at state-of-the-art Ravensbourne University in London (www.rave.ac.uk).

 Angie Taylor (www.localhost:8000)

In her session Angie will share tips and tricks for creating cool and quirky motion graphics in Adobe After Effects and will show how she uses Red Giant Looks, Particular, and other Red Giant effects to give her animations a more distinctive style and pull her compositions together.

Angie Taylor is an art director, motion graphic designer and author. She enjoyed a fourteen year career producing animation, visual effects and motion graphics for television, film, video and the web. During her career Angie worked with D-Fuse designing animation for cutting-edge Beck DVD ‘Guero’ and provided animation for the controversial Aphex Twin / Chris Cunningham collaboration ‘Rubber Johnny’. She also provided visual effects on the John Williams-directed “Hibernation”, winner of six awards at international film festivals, including ‘best short’ award at the 2005 Manhattan, Rhode Island, Edinburgh and Zagreb Film festivals. Examples of her work were regularly broadcast on the BBC and Channel 4 in the UK and across Europe.Angie also works in the software industry as a software specialist, regularly touring with companies including Adobe and Apple. Angie delivers software demonstrations and seminars on digital filmmaking and animation processes at international trade shows and conferences including NAB, IBC and Macworld. She also provides bespoke training and consultancy to a wide range companies including; BBC; Channel 4; Channel 5; Carlton; HTV; B Sky B; MTV.The author of three successful books. The “Creative After Effects” books (version 5 and 7), published by Focal Press, and a third book, “Design Essentials for the motion media artist” which is also published by Focal Press. Angie is also co-author of “After Effects CS5 Learn by Video”, published by Peachpitt in association with Adobe Press. Angie also produces high quality online training workshops with video2brain, Europe’s premier source for video training since 2002.

Simon Cam, Superglue (www.wearesuperglue.com)

Superglue’s projection mapping project for Toyota’s “Get Your Energy Back” campaign (http://www.vimeo.com/16466136) was a highly creative and technical challenge, utilising numerous different production techniques. The animation featured 2D, 3D, keyframed animation, dynamics, particle systems and more. Compositing, VFX and general pipeline management was performed in After Effects, whilst 3D work was created using Autodesk Maya and Maxon Cinema 4D. The team made extensive use of both Trapcode Form and Trapcode Particular in bringing to life the ‘hybrid energy’ that was the key part of the campaign’s message.

Superglue is an award winning, London-based production company specialising in innovative digital projects. The team comprises a dynamic mix of production, post and digital brains working across live action, visual effects, 3D and motion graphics. Superglue operates across the modern media spectrum, creating moving image for everything from banners to broadcast.

Ernesto Rogata, BSkyB

Ernesto will talk about the daily challenge of integrating text and other graphic elements in exciting and innovative ways in sport pieces, stings and short title sequences – usually with little time to complete the job. He will share some simple techniques to create motion graphics using After Effects and Red Giant plug-ins.

Ernesto Rogata is an award-winning senior video editor at BSkyB in London and has worked in post-production for 20 years. His professional role covers four areas: editing, grading, creating motion graphics and training.

Simon Walker,  (www.simonwalkerfreelance.com)

Simon will show the grading secrets of Plot Device, a new short film produced by Red Giant, and will demonstrate how Red Giant’s Magic Bullet Suite brought to life a varied series of genres… as well as a hoard of zombies!

Simon is creative director of WiltshireVideo.com, makes online grading and editing tutorials at www.simonwalkerfreelance.com, and is an instructor for the International Colorist Academy, iColorist.com. He is an Adobe Certified Premiere Pro Instructor and trains industry professionals in editing, motion graphics, colour grading, audio sweetening, and (excitingly!) video compression. 

Here’s a link to Event Registration on the Adobe website

Ravensbourne

6 Penrose Way
Peninsula Square
Greenwich
London
SE10 0EW
Weds 7th September 2011
6.30pm for drinks and networking
Presentations from 7.00pm to 8.15pm
Networking til 9pm

12 rules of animation

Digital Arts has featured – 12 Rules of Animation – an excerpt from my “Design Essentials for the Motion Media Artist” as their feature article this month. The article is now FREELY AVAILABLE on the Digital Arts website.

Animation as we know it has been around since Horner invented the zoetrope in 1834. Since then animators have developed rules of animation that help us to draw viewers into the world we have created. From Disney classics to the latest stereoscopic 3D productions, we’ve plundered them all to find the 12 key techniques you need to master to be a top-flight animator.

Some of these rules are based on real-life physics, and others on observations and reactions. They provide a set of invaluable ‘tricks’ for animators that have been proven to work in almost every situation.

In the article I delve into the world of animation to pick out the 12 rules of animation that every animator and motion graphics artist must know. Drawn from the forms 150 year history, you’ll learn a wealth of dos and don’ts that will help you produce more engaging projects, whether you’re working in 2D, 3D, graphics, stop-motion or a mixture of them all.

You can pick up both printed copies and digital downloads from the Digital Arts website where you can also find some of my tutorials, tips and tricks.

I’ll also be talking about some of these golden rules of animation in my “Dynamic Text Animation for Motion Graphicswith After Effects” presentation at the Production Fiesta in London on May 6th.

In this session, I will share an in-depth look at the options for working with text in Adobe After Effects. I’ll show examples of successful motion graphic designs and will discuss the components of design that make them work. In this session you’ll earn about the rules of typography and how to apply the rules of typography to your designs to make them easier to read and more dynamic. I’ll also take an in-depth look at the typographic controls available in After Effects and will also show you how you can use hand-drawn text to bring a unique aspect to your designs.

I’ll also be presenting four other sessions at this event which you can find out about here. If you want to register for a full day of valuable creative sessions by me and all the other speakers you can do so here on the Eventbrite page. I hope to see some of you there, please make sure to say hello if you can make it along.

 

Uprezzing Comps

Uprezzing Comps

A question appeared on the Video Copilot website today about uprezzing old projects which can be a bit of a nightmare in AE. You can often find that layers positions get messed up and effects change appearance when you scale your comp.

Some of the issues that you’ll come across are hard to avoid but you can make the process a little easier by using some of the scripts that come free with After Effects CS5.

Incidentally, making projects bigger is a massive headache so always good (if you have the opportunity of course) to create your projects at the biggest size you think may be required. If there’s ANY chance of HD requirements then use HD, even if the immediate requirement is only for SD.

Having said all that, there are always times when you need to up-rez. Updating old projects for showreels; adapating other old projects for new jobs etc. So, if you simply HAVE to do it, there’s a couple of scipts that will work. In the Demo Palette (can be opened by going to File > Scripts > Demo Palette) there are two gems, one is called ‘Scale Comp’ and can be used to scale your entire composition, keeping all layers in the correct position. The other is called ‘Scale Selected Layers’ which will work on a selection within a comp, again, maintaining their position relative to each other.

You need to make sure your preferences are setup correctly to use scripts in order to use these. to do so, go to Preferences >General > Allow Scripts to Write Files and Access Network.

You will still need to go through the somewhat painful process of editing effects but this will save you a lot of work with layers etc.

To find out more about After Effects and download some FREE movies, check out my After Effects CS5 Learn by Video page where you can watch excerpts and learn more tips.